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Short answer: somewhere between $2,000 and $25,000+. Same as the new-build question, the range exists for a reason — a redesign can mean "swap the colours and update the photos" or it can mean "rebuild the entire thing properly," and those are very different jobs wearing the same word.
Here's how to tell which one you actually need, and what it costs either way.
Most People Asking This Question Don't Actually Need a Full Redesign
We get this enquiry constantly: "our website looks outdated, what does a redesign cost?" Half the time, the honest answer is that the site doesn't need rebuilding — it needs one specific thing fixed. A slow load time, a broken mobile menu, copy that's three years out of date on one page.
We've had clients come to us convinced they needed a full rebuild because their entire site looked broken — forms not submitting, layouts falling apart, pages half-loading. In a couple of those cases, the real issue was an expired theme that hadn't been updated in years, or plugins so outdated they'd started conflicting with each other. A handful of updates later, the "broken" site was working fine. They didn't need a redesign. They needed someone to actually maintain what they already had.
We scope those as their own job. No upsell, no pushing you toward a full rebuild you don't need. If a few updates solve it, that's the quote.
The other half genuinely need more than a touch-up, and that's where the real cost ranges below come in.
The Real Numbers
$2,500–$5,000 — Refresh The site's bones are fine. Structure works, content's mostly current, you just need it to look like it belongs in this decade. Updated design, better mobile experience, refreshed imagery, a speed pass. This is the right call when nothing's actually broken, it just looks tired.
$5,000–$12,000 — Redesign This is where most redesign projects actually land. New page designs, restructured content, proper SEO work, service pages that are built to convert instead of just exist. The site's foundation is sound, but the experience needs real rebuilding, not a coat of paint.
$12,000–$25,000+ — Rebuild At this point you're not redesigning, you're rebuilding with a different name. New architecture, full content strategy, CRM integrations, a proper SEO migration plan. Usually triggered by a rebrand, a major service pivot, or a site that's been patched together for years and finally needs to be done properly instead of again.
Why the Quotes Vary So Much
The same reasons a new build varies in price apply here, plus one extra: how much of what already exists is worth keeping.
Design complexity — colour and typography updates cost far less than custom layouts and new branding throughout
Site size — a 5-page refresh and a 50-page restructure are not the same job, even if both get called "a redesign"
Content — rewriting service pages and messaging properly takes real time, and it's often the part quotes quietly skip
Technical debt — sometimes the design looks dated because the platform underneath is dated. Fixing that is invisible work that costs real money
SEO migration — this is the one that actually separates a good redesign quote from a dangerous one
The Part Most Agencies Get Wrong: SEO Migration
A redesign can tank your search rankings if it's handled carelessly. URLs change, content gets rewritten, pages get merged or deleted — and if nobody's mapped redirects properly, you lose years of ranking history in an afternoon.
We see this constantly, and most clients don't even know it's happened until we put the new build into Search Console and show them the traffic their old site was actually pulling in. They didn't know they were losing it because nobody told them there was anything to lose.
It's not only broken URLs either. A lot of clients want their new site "clean" — old content culled, pages trimmed down, a fresh start. Fair enough, but if those new pages go live with no content, no meta title and no description because the copy hasn't caught up yet, you haven't just changed your URLs, you've handed Google empty pages to index. The redesign didn't lose your rankings. The empty pages did.
A redesign quote that doesn't mention URL mapping, redirect planning and metadata migration isn't a cheaper quote. It's a quote that's about to cost you your existing traffic.
Signs You Actually Need One
Not every dated-looking site needs surgery. A few signals that it's genuinely time:
Visitors bounce fast because the first impression doesn't match how good the business actually is
Mobile experience is broken, not just unpolished — and that's most of your traffic
Load times are dragging both rankings and patience
Traffic's healthy but enquiries aren't — the site isn't the problem, the conversion path is
The business has moved on and the website hasn't
The "Small" Request That's Actually a Platform Rebuild
The one we hear most: a client's had a Figma design put together, they're currently on Squarespace, and they assume moving it into something like Framer or Elementor will be roughly as quick as it was to design. It isn't. Squarespace and Wix are genuinely good platforms — we tell DIY clients to use them, because they're built for someone to manage their own site without touching code. But they're not what we build custom, senior-led design on, and moving a Figma file out of a closed platform into a properly built one is a real rebuild, not a port.
The other one that always takes longer than expected: images. "Just use AI to generate some" sounds like a shortcut, but getting AI-generated images that actually look right, match the brand and don't have that slightly-off uncanny quality takes real time too. Sourcing or creating decent imagery is rarely the quick win people expect it to be, AI tools included.
Redesign or Full Rebuild — How We Actually Decide
This isn't a sales decision, it's a scoping one. A redesign makes sense when the platform's reliable, the content's still mostly relevant, and the technical foundation isn't fighting you. A full rebuild makes more sense when the technology's outdated, the structure's confusing, or you're trying to bolt on functionality the current site was never built to hold.
Our rule of thumb: if it's more than a couple of pages, and the whole site needs to follow a new brand and structure, we're almost always better off starting a totally new build rather than patching the old one piece by piece. Trying to retrofit new branding onto an old structure page-by-page usually ends up costing more than starting clean would have.
We build custom work in Elementor and Framer — that's where our craft actually lives. We're comfortable in Wix too, though it's not our first choice for custom design. If your current site is on Squarespace or Wix and you've outgrown what it can do, that's a platform migration as much as a redesign, and it's worth knowing that going in.
We've had projects that started as "just a redesign" and turned into a rebuild once we actually looked under the hood — and we'll tell you that early, not three invoices in.
Same goes the other way: if you've decided you need a full rebrand but the actual problem is one underperforming page, we'll say so. Neither extreme gets pushed just because it's the bigger number.
What Doesn't Show Up in the Headline Price
Copywriting — new design with old copy rarely performs
Photography — new layout, same low-res photos from 2019, doesn't land the way you'd hope
Ongoing SEO — a redesign is a foundation, not a finish line
Hosting — sometimes the redesign is the moment to fix hosting that was never right in the first place
Is It Worth It?
If the site's actually working — generating enquiries, representing the business properly — don't touch it just because it's not trendy anymore. Trends are not a budget line item.
If it's quietly costing you leads every month it stays as-is, the redesign pays for itself faster than most businesses expect.
What to Ask Before You Sign
Is this actually a redesign, or does it need to be a rebuild — and is the agency telling you that honestly?
What's the SEO migration plan, specifically — not "we'll handle SEO," but what happens to your existing rankings?
Is content rewriting included, or is that landing on your desk?
If scope changes once they're actually inside the site, how does pricing change, and when do you find out?
If the answer to that last one is "we'll let you know," ask again before you sign anything.
The Real Question
Not "what does a redesign cost" — the range's above. The real question is whether your current site is actually broken, or just unloved. Those are different problems with different price tags, and a good quote should tell you which one you're solving before you spend anything.
We scope redesigns the same way we scope new builds: properly, before any number gets attached. If you want a straight answer on which category your site falls into, book a 15-minute call and we'll tell you honestly — fix it, redesign it, or rebuild it.
Short answer: somewhere between $2,000 and $25,000+. Same as the new-build question, the range exists for a reason — a redesign can mean "swap the colours and update the photos" or it can mean "rebuild the entire thing properly," and those are very different jobs wearing the same word.
Here's how to tell which one you actually need, and what it costs either way.
Most People Asking This Question Don't Actually Need a Full Redesign
We get this enquiry constantly: "our website looks outdated, what does a redesign cost?" Half the time, the honest answer is that the site doesn't need rebuilding — it needs one specific thing fixed. A slow load time, a broken mobile menu, copy that's three years out of date on one page.
We've had clients come to us convinced they needed a full rebuild because their entire site looked broken — forms not submitting, layouts falling apart, pages half-loading. In a couple of those cases, the real issue was an expired theme that hadn't been updated in years, or plugins so outdated they'd started conflicting with each other. A handful of updates later, the "broken" site was working fine. They didn't need a redesign. They needed someone to actually maintain what they already had.
We scope those as their own job. No upsell, no pushing you toward a full rebuild you don't need. If a few updates solve it, that's the quote.
The other half genuinely need more than a touch-up, and that's where the real cost ranges below come in.
The Real Numbers
$2,500–$5,000 — Refresh The site's bones are fine. Structure works, content's mostly current, you just need it to look like it belongs in this decade. Updated design, better mobile experience, refreshed imagery, a speed pass. This is the right call when nothing's actually broken, it just looks tired.
$5,000–$12,000 — Redesign This is where most redesign projects actually land. New page designs, restructured content, proper SEO work, service pages that are built to convert instead of just exist. The site's foundation is sound, but the experience needs real rebuilding, not a coat of paint.
$12,000–$25,000+ — Rebuild At this point you're not redesigning, you're rebuilding with a different name. New architecture, full content strategy, CRM integrations, a proper SEO migration plan. Usually triggered by a rebrand, a major service pivot, or a site that's been patched together for years and finally needs to be done properly instead of again.
Why the Quotes Vary So Much
The same reasons a new build varies in price apply here, plus one extra: how much of what already exists is worth keeping.
Design complexity — colour and typography updates cost far less than custom layouts and new branding throughout
Site size — a 5-page refresh and a 50-page restructure are not the same job, even if both get called "a redesign"
Content — rewriting service pages and messaging properly takes real time, and it's often the part quotes quietly skip
Technical debt — sometimes the design looks dated because the platform underneath is dated. Fixing that is invisible work that costs real money
SEO migration — this is the one that actually separates a good redesign quote from a dangerous one
The Part Most Agencies Get Wrong: SEO Migration
A redesign can tank your search rankings if it's handled carelessly. URLs change, content gets rewritten, pages get merged or deleted — and if nobody's mapped redirects properly, you lose years of ranking history in an afternoon.
We see this constantly, and most clients don't even know it's happened until we put the new build into Search Console and show them the traffic their old site was actually pulling in. They didn't know they were losing it because nobody told them there was anything to lose.
It's not only broken URLs either. A lot of clients want their new site "clean" — old content culled, pages trimmed down, a fresh start. Fair enough, but if those new pages go live with no content, no meta title and no description because the copy hasn't caught up yet, you haven't just changed your URLs, you've handed Google empty pages to index. The redesign didn't lose your rankings. The empty pages did.
A redesign quote that doesn't mention URL mapping, redirect planning and metadata migration isn't a cheaper quote. It's a quote that's about to cost you your existing traffic.
Signs You Actually Need One
Not every dated-looking site needs surgery. A few signals that it's genuinely time:
Visitors bounce fast because the first impression doesn't match how good the business actually is
Mobile experience is broken, not just unpolished — and that's most of your traffic
Load times are dragging both rankings and patience
Traffic's healthy but enquiries aren't — the site isn't the problem, the conversion path is
The business has moved on and the website hasn't
The "Small" Request That's Actually a Platform Rebuild
The one we hear most: a client's had a Figma design put together, they're currently on Squarespace, and they assume moving it into something like Framer or Elementor will be roughly as quick as it was to design. It isn't. Squarespace and Wix are genuinely good platforms — we tell DIY clients to use them, because they're built for someone to manage their own site without touching code. But they're not what we build custom, senior-led design on, and moving a Figma file out of a closed platform into a properly built one is a real rebuild, not a port.
The other one that always takes longer than expected: images. "Just use AI to generate some" sounds like a shortcut, but getting AI-generated images that actually look right, match the brand and don't have that slightly-off uncanny quality takes real time too. Sourcing or creating decent imagery is rarely the quick win people expect it to be, AI tools included.
Redesign or Full Rebuild — How We Actually Decide
This isn't a sales decision, it's a scoping one. A redesign makes sense when the platform's reliable, the content's still mostly relevant, and the technical foundation isn't fighting you. A full rebuild makes more sense when the technology's outdated, the structure's confusing, or you're trying to bolt on functionality the current site was never built to hold.
Our rule of thumb: if it's more than a couple of pages, and the whole site needs to follow a new brand and structure, we're almost always better off starting a totally new build rather than patching the old one piece by piece. Trying to retrofit new branding onto an old structure page-by-page usually ends up costing more than starting clean would have.
We build custom work in Elementor and Framer — that's where our craft actually lives. We're comfortable in Wix too, though it's not our first choice for custom design. If your current site is on Squarespace or Wix and you've outgrown what it can do, that's a platform migration as much as a redesign, and it's worth knowing that going in.
We've had projects that started as "just a redesign" and turned into a rebuild once we actually looked under the hood — and we'll tell you that early, not three invoices in.
Same goes the other way: if you've decided you need a full rebrand but the actual problem is one underperforming page, we'll say so. Neither extreme gets pushed just because it's the bigger number.
What Doesn't Show Up in the Headline Price
Copywriting — new design with old copy rarely performs
Photography — new layout, same low-res photos from 2019, doesn't land the way you'd hope
Ongoing SEO — a redesign is a foundation, not a finish line
Hosting — sometimes the redesign is the moment to fix hosting that was never right in the first place
Is It Worth It?
If the site's actually working — generating enquiries, representing the business properly — don't touch it just because it's not trendy anymore. Trends are not a budget line item.
If it's quietly costing you leads every month it stays as-is, the redesign pays for itself faster than most businesses expect.
What to Ask Before You Sign
Is this actually a redesign, or does it need to be a rebuild — and is the agency telling you that honestly?
What's the SEO migration plan, specifically — not "we'll handle SEO," but what happens to your existing rankings?
Is content rewriting included, or is that landing on your desk?
If scope changes once they're actually inside the site, how does pricing change, and when do you find out?
If the answer to that last one is "we'll let you know," ask again before you sign anything.
The Real Question
Not "what does a redesign cost" — the range's above. The real question is whether your current site is actually broken, or just unloved. Those are different problems with different price tags, and a good quote should tell you which one you're solving before you spend anything.
We scope redesigns the same way we scope new builds: properly, before any number gets attached. If you want a straight answer on which category your site falls into, book a 15-minute call and we'll tell you honestly — fix it, redesign it, or rebuild it.