Cohen Handler had spent over a decade earning trust as one of Australia's most respected property buyer's agencies, and CHYA needed a digital presence that carried that same authority into yacht acquisition. We approached the build with restraint, using a refined, muted colour palette, considered typography and striking yacht imagery to reflect the precision, privacy and exclusivity the brand is known for. Every section was designed to position CHYA not as another broker, but as a dedicated advocate for the buyer, covering market access, negotiation and discretion in a tone that feels measured rather than salesy. The result is a site that feels less like a yacht listing page and more like a private concierge service, setting the right tone before a single conversation takes place.